Marketing Strategist

Arlington, VA

Full Time

Entry Level

Marketing Strategist

K-Culture Obsessed?! This Role Is For You!

SeoulSpice is looking for a culturally plugged-in, creatively minded K-Culture & Marketing Partnerships Strategist to help shape how our brand shows up in culture.

This is a highly visible role for someone who understands that great marketing isn't just about campaigns, but about creating moments that people want to talk about, share, participate in, and feel connected to.

We're looking for someone who can help SeoulSpice build meaningful connections across K-culture, K-pop, Asian culture, food, music, entertainment, creators, social media, and popular culture. This person will lead brand activations and strategic partnerships while helping us identify the cultural moments, communities, talent, and collaborators that can make SeoulSpice truly culturally relevant.

What You'll Own:

K-Culture & K-Pop Strategy

Develop and lead SeoulSpice's presence within K-culture, with a particular focus on K-pop, entertainment, music, creators, fandoms, and emerging cultural trends.
Identify and develop opportunities with K-pop artists, labels, agencies, entertainment companies, events, creators, fan communities, and other relevant partners.
Bring an established network of relationships within the K-pop and K-culture ecosystem. Existing connections with artists, management, labels, agencies, promoters, entertainment companies, creators, or other key players are essential to this role.
Use your relationships and understanding of the industry to open doors and create partnership opportunities that would otherwise be difficult to access.
Stay deeply connected to K-pop releases, tours, artists, fandoms, entertainment news, fan culture, and emerging trends.
Help SeoulSpice identify the right artists, properties, communities, and cultural moments to align with the brand.

Brand Activations & Experiences

Develop and execute culturally relevant brand activations, events, pop-ups, collaborations, and experiential campaigns.
Identify opportunities for SeoulSpice to show up in unexpected, authentic, and memorable ways.
Turn cultural insights into creative marketing ideas that drive awareness, engagement, and brand love.
Take ideas from initial concept through execution, working with internal teams and external partners.

Marketing Partnerships

Identify, pitch, develop, and manage strategic partnerships with brands, artists, creators, musicians, entertainment properties, and cultural organizations.
Build and maintain relationships with potential partners and continuously expand SeoulSpice's cultural network.
Develop creative partnership concepts that feel authentic and mutually beneficial rather than transactional.
Manage partnership conversations, negotiations, timelines, deliverables, and post-campaign analysis.

Culture & Social

Be SeoulSpice's eyes and ears on what's happening across K-culture, Asian culture, social media, entertainment, food, fashion, music, and popular culture.
Monitor TikTok, Instagram, YouTube, Reddit, fandom communities, music, entertainment news, and emerging platforms.
Identify emerging artists, creators, trends, memes, communities, and cultural moments that could become opportunities for SeoulSpice.
Translate cultural trends into actionable marketing opportunities.

Who You Are

You are deeply connected to K-culture and the broader Asian cultural landscape.

You're not someone who simply follows K-pop. You understand the ecosystem, the fandoms, the business, and the people behind it. You already have meaningful relationships within the K-pop world and can leverage those relationships to create opportunities for SeoulSpice.

We're looking for someone with:

3+ years of experience in brand marketing, partnership marketing, experiential marketing, entertainment marketing, cultural marketing, or a related field.
An established network within the K-pop/K-culture industry. This is a key requirement for the role.
Existing relationships with K-pop artists, management teams, labels, agencies, promoters, entertainment companies, creators, or other relevant industry stakeholders.
Demonstrated experience developing and executing successful brand partnerships and activations.
A deep understanding of K-culture, K-pop, Asian culture, Asian-American culture, and contemporary popular culture.
Genuine passion for K-pop and familiarity with fandom culture.
Strong understanding of TikTok, Instagram, YouTube, Reddit, and emerging social platforms.
Exceptional cultural awareness and the ability to identify what's authentic versus what feels forced or opportunistic.
Strong creative instincts and the ability to recognize a great cultural opportunity before it becomes obvious to everyone else.
Excellent relationship-building, communication, presentation, negotiation, and project management skills.
The ability to balance cultural authenticity, creativity, and business objectives.
The ability to take an idea from "What if we did this?" all the way through execution.

Bonus Points:

Korean language skills.
Experience with food, CPG or restaurants.
Experience negotiating talent, creator, licensing, or brand partnership agreements.
A strong personal presence and network within social and cultural communities.

If this sounds like you, we'd love to hear from you!

About SeoulSpice:

Our mission is to share Korea’s delicious food, warm hospitality, and vibrant culture with the world.

SeoulSpice began as a simple idea in the mind of Eric Shin, a Juilliard-trained musician in one the nation’s top symphony orchestras. Long before his performances in the concert hall, Eric spent his childhood in Mama Shin’s upscale Korean restaurant where he watched her craft dishes that were as much about hospitality and storytelling as they were about flavor. During that time, Eric didn’t just fall in love with the bold, comforting flavors of Korean cooking, he fell for the way food could make strangers feel like family. Over time, he became a one-man Korean food ambassador, introducing friends to kimchi, bulgogi, and gochujang-spiked everything, and was always amazed by how quickly they fell in love too.

In 2016, Eric decided to share Korean love with even more people by launching SeoulSpice, a fast casual restaurant where he brought the same discipline and pursuit of excellence that shaped his career as a musician. Every dish reflects his commitment to tradition, quality, and creativity, with a menu built around traditional family recipes prepared using house-marinated meats, fresh produce, and bold sauces. All prepared From Scratch With Love.

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Do you currently have established professional relationships within the K-pop/K-culture industry? Please briefly describe the types of relationships you have.*

Have you personally developed and executed brand partnerships with artists, creators, entertainment properties, cultural organizations, or other strategic partners?*

Have you personally led a brand activation or experiential marketing campaign from concept through execution?

Tell us about a K-pop or K-culture trend, artist, fandom, or cultural moment that you believe brands are currently overlooking?*

What K-pop/K-culture communities, platforms, or sources do you regularly follow to stay ahead of trends?*

How would you rate your knowledge of Asian culture 1-10?*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application

Thanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications.

Marketing Strategist

Apply for this position